Premera Blue Cross

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Open Enrollment Relaunch


Relaunched open enrollment for 300k participants in under 10 months.

Coordinated 7 teams to update software, mobile app, support training, ID cards, and print collateral.

Achieved 99% participant retention, 5% over client target.


  • Led relaunch of new health plan options for 300k+ participants
  • Streamlined communications and managed accountability and risk mitigation across 7 separate, interdependent teams.
  • Developed online dashboard to provide real-time status¬† to leadership and all stakeholders.