Industrial Sales


Turned an overwhelming amount of options into a competitive value proposition for this manufacturer.

Enabled their sales team to render any one of a 100 configuration options in 3 simple steps.

Saved client over $100k on training and print collateral that was no longer needed.


  • Created a 3-step tool to render any one of 101 machine configurations in 60 seconds.
  • Used 3-D animation to accurately represent large components and moving assemblies.
  • Embedded logic to ensure inclusion of interdependent components and exclusion of incompatible ones.
  • Created editing module so client could easily update product specs in house.